Osmo Nutrition: E-commerce Website Redesign

ROLE

Visual + Product Design

TIMELINE

Oct 2022 - Jun 2023

PLATFORM

Web + Mobile

Osmo Nutrition tasked us with redesigning their e-commerce site to better reflect their clean, health-focused brand and simplify the customer journey. The goal was to create an intuitive shopping experience that increases conversions and builds brand trust.

OVERVIEW

Make Osmo’s product lineup easy to explore and purchase while reinforcing a fresh, natural brand identity.

CHALLENGE

Designed a streamlined navigation and product discovery flow for Osmo, with consistent UI components that reflected the brand’s clean, fresh aesthetic. Responsive layouts were optimized for both mobile and desktop, and close collaboration with the client ensured strong brand alignment throughout the process.

APPROACH

CONCLUSION

The redesign improved user engagement and streamlined product discovery, helping Osmo Nutrition deliver a cohesive, user-friendly online shopping experience that aligns with their brand values.

My role on this refresh included experience research on what the users needed and developed wireframes to finalizing pages for the developer to use. I also supported through marketing assets for promotions and packaging designs for new products as well.

This project strengthened my skills in designing for e-commerce, focusing on user flow and brand cohesion to create a seamless digital experience.

CONTRIBUTIONS